How Segra Gets Discovered in 5,000+ Connectivity Searches Each Month with CarrierFinder
- Team CarrierFinder
- Sep 25
- 2 min read
Many providers say, “Just check our website to see coverage.”
The problem? Buyers and consultants don’t work that way. They’re carrier-agnostic, and they rarely start by thinking of a specific provider.
Instead, they begin with the big picture: “Who covers this address?”
That’s why buyers come to CarrierFinder. It’s the one place they can see every option side by side, then drill down into the providers worth considering. If your data isn’t there, you’re invisible in that first step — and those opportunities go elsewhere.
Segra’s Move: Contributing Coverage
Segra knew they weren’t the only game in town. Buyers comparing coverage in their footprint could just as easily end up with Spectrum, AT&T, or another national carrier if Segra wasn’t visible.
That’s why they were eager to contribute their lit building list and fiber routes to CarrierFinder. They simply provided a spreadsheet for on-net and near-net lit buildings, as well as a KMZ file with fiber routes. We handled the rest — cleaning, formatting, and uploading it into the platform.
Within days, Segra’s footprint was live and showing up right alongside competitors when buyers searched for connectivity.
We even sent a platform announcement to the entire community to share our excitement and generate activity.
The Results: Thousands of Discovery Opportunities
Every month, more than 5,000 connectivity searches happen across CarrierFinder and our downstream partners. Because their coverage is in the system, Segra now has the chance to be discovered in thousands of buying moments.
These searches aren’t just happening in one place. They come from:
Consultants and enterprises searching directly in CarrierFinder
Large technology solutions distributors (TSDs) and agencies pulling data into their own tools through API feeds.
Multi-Site searches across dozens of addresses at once
The bottom line: Segra’s network is now surfaced right alongside national carriers, part of the comparison when real buying decisions are made. And if Segra happens to be the only game in town, CarrierFinder makes sure buyers know it.
"If your data isn’t there, you’re invisible in that first step — and those opportunities go elsewhere." - CarrierFinder CEO
Why It Matters
At the end of the day, buyers and consultants don’t care about your website.
They care about answers to one simple question: “Who covers this address?”
Segra recognized this and made sure they were part of the answer. Now, they’re showing up in thousands of searches every month — right alongside national carriers — instead of leaving opportunities on the table.
That’s the real value of CarrierFinder: visibility at the exact moment decisions get made.
No cold outreach.
No hoping someone remembers your brand.
Just being discovered, when and where it counts.
Be where the buyers are
Your network can show up the same way. Contributing is simple: upload a KMZ or spreadsheet, and we’ll get the word out.
Best of all, it's free to contribute.
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